Unsubscribe by Jocelyn K. Glei

Author:Jocelyn K. Glei
Language: eng
Format: epub
ISBN: 9781610397308
Publisher: PublicAffairs
Published: 2016-08-26T04:00:00+00:00

This is still accurate, but it piques curiosity by clarifying what exactly the project is and promising good exposure. Especially when you’re writing an “ask” email to someone you’ve never met before, the subject line functions like a first impression. And you only get one chance to make a first impression.

Edit your messages ruthlessly. After you’ve drafted your email, re-examine it with an unsympathetic eye and take out anything unnecessary. Being clear and concise from the get-go saves time for everyone. (Of course, you want to achieve this without seeming abrupt, but more on being friendly in the next section.) There’s no doubt it takes more time to craft a tight and to-the-point email, but it will also be much more likely to get a response.

Preview all messages on your phone. As mentioned earlier, your email message is most likely going to be opened first on a mobile phone. Therefore, it’s wise to understand what your message will look like on a handheld. What seems digestible on a massive desktop screen often looks like War and Peace on a mobile phone. Preview your message on the small screen, and if it still looks way too long, ruthlessly edit it again. If your message gives the impression of being overwhelming, it’s probably going to get ignored.

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